Deja Vu Beautenizer Fiberwig LX Mascara Review

Where do I even begin with Fiberwig? From the beginning I suppose. Almost 10 years ago a very good friend of mine who is an eyelash/mascara fanatic discovered Fiberwig during her travels in Japan. She came home with a handful of souvenirs and gave me my first tube of Fiberwig that claims to increase lash lengths to extraordinarily long lengths. I really enjoyed her gift and used it for months to follow.

When I got a chance to go to Japan I made sure to get some more Fiberwig and by then, they had released a spin off product that is the same as the original except it came with a small angled wand. This wand was designed to get to hard to reach lashes that the regular wand couldn't easily get to. I'm sure it was an impulse buy at the time, but I didn't care because Fiberwig was that good. I remember they even had a gold-colored cap version of it that was selling as a limited edition product. The Japanese love their limited editions!

Read the rest of the Lash Stash Reviews here.

DJV Beauteniver Fiberwig has gone on to become Japan's #1 selling mascara and for good reason. The product does what it claims to do for a lot of people. I can't believe 10 years later I'm writing a review on it.

Description on Official Website Reads:

Brush-on Fiber Extensions
Dramatically Lengthens, Separates & Conditions

Four unique qualities:

- Dramatically long lashes with double the fibers

- Smudge proof all day

- Easy removal with warm water

- Conditioning oils for healthier and more resilient lashes

Fiberwig® LX is a technological advancement in a tube.
The brush-on fiber extensions, a false lash formula applied like mascara encapsulates each lash within an intensive fiber-rich film. The more fibers you add, the longer your lashes become, giving you natural-looking long lashes without the fuss. The result is a beautifully long lashes with a glossy-black finish. This budge-proof formula is also fragrance-free and leaves your eyes irritation-free. The new crescent-shaped brush allows for easier application to reach desired length. Also, this unique brush is shaped to conform to the roots of your lashes perfectly to create a more beautiful curl, adding length to each and every lash.

And on Sephora, it says the mascara is formulated without

- Sulfates
- Synthetic Fragrances
- Synthetic Dyes
- Phthalates
- Triclosan

but if you look at the Ingredients tab, it has a few different kinds of parabens, mineral oil and petrolatum in the formula. I just need you to be aware of this so you can make an informed decision.

As the name suggest Fiberwig is a mascara that contains little fibers that attach and extend your lashes as the fiber builds onto one another.

 I applied nearly two dozen coats of mascara. It was easy to comb through and it seem liked it was going to take a lot of layers for the product to start clumping. You can see a bit of clumping here from all the layers I applied. I kept going until my lashes couldn't possibly get any longer.

As expected, Fiberwig gave me tremendous length with minimal clumping which lives true to two of its  major claims. The mascara is very long lasting and durable due to its oil, water resistent forumla and the cool part of it is it's not exactly waterproof. The mascara can be easily removed with just warm water. Makeup remover will do a more thorough job however.

The wand has a slight half moon curve. The bristles on the brush are densely arranged in bunches that works well to comb through your lashes. If you look closely, you'll see a tiny thin fiber randomly sticking out off the mascara tube and on the brush. I didn't find the wand to be any easier or harder to use compared to other brands.

There's a very good reason that this mascara made it all the way from Japan to North American shelves and that is, it works and works consistently. And not only that, they've continued to make improvements to the formula to keep up with competition and keep customers coming back for more. You won't be disappointed if you're looking for a mascara that will add great lengths to your lashes. If you have oily eyes lids and struggle with products smudging, DJV Beautenizer Fiberwig's mascara is worth a try for that reason too.

[Update 10/12/2013]: Thanks to a reader, I found out that Sephora no longer carries Fiberwig. :( I guess that leaves Amazon or Rakuten.com (International online retailer based in Japan) to buy from. Rakuten sells cheaper than Sephora and Amazon at $19.99 per tax and shipping.


Retails for $19.99 USD (from Rakuten.com)
Where to buy: In North America, you can get this product from Amazon or Sephora online or locally Rakuten.com.